No iPhone for a WEEK?! AAAAHH!

Hi y’all,

So, as I posted in my last post, I’ve been busy at Uni. with lots of work, and I thought it would be interesting to share one of my experiences with one of my Marketing classes. The class is called “Brands and Branding”, it’s fairly interesting and I can honestly say that I’ve learned quite a lot so far, however something I’m not 100% about is our actual final assignment of which the deadline seems to be creeping up closer and closer far too quickly.

The assignment is a 3000 word essay about a Brand of our choice. Now, I decided to write about my iPhone which would all be fine if I didn’t have a MacBook Pro too, these are both Apple products, and Apple is the ‘Brand’, and this caused some trouble with the assignment. Let me explain, the first part of the assignment was to pick our Brand and write a diary about it for 3 weeks. During these 3 weeks we would have to first use our product as we would normally and write about for 1 week. Then, the second week we would go on a ‘Detox’ from our Brand, so in other words, we couldn’t use it at all for a week (AAAHH!). Then finally in the last week we could get it back and write about how ecstatic we would be about having it back (I’m not at this stage yet, but I already know now that I might faint from excitement…).

So, the problem I was facing was not being able to use my iPhone AND my MacBook Pro for a whole week… I was happy just doing the iPhone but couldn’t do the laptop, I rely on it too much on a day-to-day basis and my relationship kind of depends on it, since my girlfriend lives in the US. Luckily, my teacher was understanding enough to let me just write about my iPhone as long as I somehow BSed my way through the fact that the iPhone should be seen as a Brand on its own because Apple is such a big compnay… bla bla bla, I have no idea what I’m gonna write but I’ll worry about that later.

OK so, the experiment began last week, and it was kinda interesting at first, but after day 4… you kinda run out of things to say, so just for the sake of being able to write something that night, I would download a new App and talk about it for a while. Then came (last) Saturday… OH BOY, that was a big one! I had to take the SIM card out of the iPhone (which was actually the first time since getting it 1 ½ years ago) and box it back up, now its just sitting on the shelf screaming to get out. I feel really sad for it Anywho, I’ve been going quite well since the weekend, I had a few moments where I really missed it, like when I forgot which lecture room I was supposed to be in etc. But I guess it’s been alright. Until now, I’d never actually realised how much I use my iPhone during a day… seriously! When I’m bored, when I’m waiting for someone, when I’m supposed to be working, when I’m walking places, when I’m in bed before going to sleep, when I get out of bed, etc. etc. etc. I could go on…

Instead I’ve been using an old Samsung that I got about 2 years ago, and it is seriously depressing. First off, my numbers weren’t saved on the SIM card, so I have NO-ONES number saved on the phone, I have to keep checking the Address Book on my computer which is über lame! Then, whenever someone does call me (and no number shows up) the ringtone is terrible, I really hate it, its just so… 2007! Since I’m only using it for a few days I can’t really be bothered to change it because that would require me to use it and I’m all against that. Also, I think I’ve texted once since using the Samsung, wanna know why? Because texting on a normal phone (after using an iPhone) is crap! It’s complete bullocks, I really dislike actually having to press buttons now and its quite a narrow phone, so the buttons are all squeezed together. And then of course reason numero uno is that it’s not a QWERTY keyboard…

Anyways, I’ve just got one more day to get through (Friday) and then 12:01PM I’ll be sure to whip out the old iPhone again and do the whole fainting thing…

I hope I get a good grade for this class in the end because I feel I’ve gone through quite a bit of suffering for this assignment, I think I deserve an A* (yes I want the smiley to go with it, I want to receive my work back from the office and have a big A* at the front with a nice big smiley face next to it).

Take care,

RaberBoy